Nofollow Links: How to Add Nofollow Links in WordPress blog

Adding numerous links to your blogs not only gives your audience something to click on while readings your posts but also plays a vital role in enhancing search engine optimization. The good thing with boosting SEO through adding nofollow links is that it helps you attract traffic at the end of the day. Now that not all links are safe for your blog, it is beneficial to understand how to add nofollow links in WordPress.

Normally, search engines like Google have bots that try to scrutinize how your content is structured among other things such as what the content is all about. This is how your website is presented as a result of searches. I general, you will want the bots to follow your links this way but the problem is that certain searches can hurt your SEO. This is the primary reason why implementing nofollow links in WordPress is important.

What exactly is a nofollow link?

A nofollow link is a small piece of coding that allows you to instruct a search engine not to follow a link to its source. This occurs to those links that are potentially harmful to your site’s SEO. The visitors to your blog may not notice the difference between nofollow links and all other links since they all work the same way on clicking.

Other than in the case of untrusted content, nofollow links can also be used when your links are sponsored. This is important as it helps you avoid looking like you are part of the link scheme when you are paid to advertise a product or service through a link.

With this said, now let’s get to the practical steps you can use to add nofollow links in WordPress. In this piece, I will explain how you can do this both manually and using a plugin.

How to add nofollow links in WordPress manually

The most straightforward way of implementing a nofollow link in WordPress is adding a rel nofollow tag. This can be done by adding a rel= “nofollow” tag to the dofollow links that you want to convert to nofollow. You can achieve this in both WordPress editors as follows:

*WordPress Classic editor

On opening the classic editor, switch to text editor and scroll to the dofollow link that you want to convert to nofollow. In the opening anchor tag, add the rel= “nofollow” tag. In case you want the nofollow link you will create to open in a new tab, you should add in the opening anchor tag of the targeted link, a rel=”nofollow no opener no-referrer” attribute. Once you add either of the attributes, click on update or publish and the link will convert to a nofollow.

*WordPress Block editor

The process is also quite simple in this editor. All you need to do is navigate to the block where the link you want to convert to nofollow is and click the menu for more options; represented by three vertical dots and then click edit as HTML. At this stage, add either of the attributes explained above in the opening anchor tag of the links. Similarly, press update or publish to get your nofollow links.

How to add nofollow links in WordPress with a plugin

Just like any other WordPress plugin listed at, you can always download the ultimate nofollow plugin in case you are using the classic editor or the editorskit plugin if you are using the block editor.

Let’s dive into how you can use these plugins to add nofollow links in WordPress

*Using the ultimate nofollow plugin

This is a popular and free plugin that you will need if you use the classic editor. To get this plugin, open the WordPress dashboard and click on plugins then add new. Type nofollow plugin into the search bar and on retrieval, click on install then activate. Once you install the plugin on your WordPress, open the post containing the link that you would want to change to nofollow and then select edit and finally link options on the link popup that will appear.

At this stage, you will see the option of adding the rel=”nofollow” tag to your link. To automatically implement the attribute, click on Add rel=”nofollow” to Link and then select add the link. Once everything is polished up and your nofollow links added to the post, click on save a draft or publish.

*Using the editorskit plugin

If you prefer to use the block editor, then you will need to install the editorskit plugin. Other than enabling non- follow links on your site, this plugin also offers better control over text formats, styling, and workflow. The procedure to install this plugin is the same as for the ultimate nofollow plugin explained above.
Once you install this plugin on your site, open the post with the link you want to alter, click on the link and then select link settings and wait for the nofollow option to emerge. Click on the switch to activate this feature. On doing this, the link will automatically become nofollow. Click on save a draft to end this process.

How do you test if the method you used to create the nofollow link worked or not

As discussed above, a working nofollow link should have a rel=”nofollow” HTML attribute. To check if this attribute is added to the targeted link on a blog site, hover your mouse cursor to the link, right-click and then select inspect on your browser. On the inspect pane, you will be able to view the nofollow attribute along with the source code of the link. If you are not able to see these two features on your links, then you should consider checking for errors in the procedure you used to implement the nofollow attributes in WordPress.

The bottom line

Adding nofollow links to all external sites that you don’t trust is a vital SEO practice. Considering that nofollow links do not contribute towards your site’s backlink history, no ranking penalties can accrue on using them. This means that you will be using a safety feature to protect your site from unsafe links. Provided you know your favorite WordPress editor, just decide whether you want to go the plugin way or the manual way and follow the corresponding procedures above. You can also test all the methods to see the one that works for you best.

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