How to Improve Your Site’s CRO: Quick Tips

Conversion rate optimization offers one of the fastest and most effective ways to convert your existing web traffic to paying customers.

Also known as CRO, conversion rate optimization can include many tools and strategies, but they are all geared towards the same thing:

What is CRO?


It is a general term for a visitor who completes the purpose of the website. Goals come in many shapes and sizes.

There are two types of transfers, total transfers, and partial transfers.
Partial Conversion: It means that the potential customers have participated in some way with the brand. The user may have subscribed to your newsletter, watched a demo video of your service, or followed you on social media.

Total conversion: What happens when someone converts a primary view on your website. They may purchase a product, and subscribe to a service.

Small conversions often lead to big conversions as the user becomes more understanding of your company culture and brand.

What does CRO optimize mean?


Conversion Rate Optimization is a concept that is clearly indicated by its name. Although often the optimization process addresses all the indicators that underpin a business, the idea in the conversion rate optimization concept is to do what is necessary to improve conversion rates, whether these conversions are small or large.

During the conversion optimization process, you need to go through all the points of contact with the lead/customer in your business and understand what aspects you can improve to reach the final conversion multiple times or faster. In conclusion, your goal is not always to sell more, but to avoid people falling back more often.

Small conversions often lead to big conversions as the user becomes more understanding of your company culture and brand.

Why is CRO so important?

  • Helps increase sales to a more profitable business.
  • Fast, measurable results
  • Unlike SEO that takes months to show results, CRO offers fast results.
  • Every website and webpage has a target. Usually, the goal of a website or webpage is to help users take an action or convert, or take them down to do so. Sometimes web pages simply do not achieve these goals, and CRO is a service that can be utilized to help your site convert at a higher rate and see true ROI.

Understand the parts of CRO


The conversion rate optimization contains a lot of moving parts. Here’s what they all mean:

  • Call to action (CTA): Tell your visitors exactly what they should do next.
  • Conversion funnel: This is the series of steps someone must take on your site to complete the primary goal of your site.
  • A / B testing: a common practice to check for conversion improvements. Two (or more) copies of your site are shown to your visitors. Conversion rates are measured in each copy to see which are most effective.
  • Multivariate test (MVT): A version of the A / B test that tests multiple variables at a time.
  • Ease of use: A set of best practices and processes to make your site more user-friendly. Often times this increases conversions by removing friction on your site.
  • Customer development: tools and processes to better understand your customers. When you deeply understand your customers, it’s very easy to design websites that convert more of your visitors.
  • User registrations: A tool that records users as they navigate your site. It gives a lot of comments about where to stumble and where they really want to go. It’s a great source of ideas for increasing conversions.
  • Analytics: Tools to measure visitors and users. Metering is a key part of improving conversion rates.

Step-by-step to double your CRO

Here are some of the tried and true best practices that I have used to accelerate the growth of my websites. You will learn how to do conversion rate optimization:

Identify your potential customer

You want every marketing message to find its goal. It should be so specific and attractive that your ideal customer cannot turn it down.

Survey of users

Ask users to complete surveys or surveys. Keep the questions short and few until you get more responses.

Avoid repetitive or boring questions. You are looking for insights into the specific needs and needs of your target customers.

Learn the tools, but master the concepts

There are countless tools available to help you with Conversion Rate Optimization.

  • Google Analytics;
  • Hotjar;
  • Hubspot;
  • Google Search Console;
  • CrazyEgg;
  • Excel;
  • Optimizely;
  • Google Tag Manager.

Tools are essential, but they can change. As for the conceptual basis of successful metrics and indicators, it rarely suffers from dramatic changes.

Call to actions

We all know having a call-to-action on your landing page is important. But there’s more – you need a well-optimized CTA file. The best way to learn about a CTA working from a marketing perspective is to take part in A / B testing and try different versions of the CTA – text colors, scrolling effects, CTA sites, etc.

Focus on important content using chromatography analysis

The most important pages on your website, like your landing pages and product pages, deserve special attention. Run the chromatography analysis on those pages to see where people click and how they’re using the page. You can then optimize it for maximum conversions

Speed ​​in page loading

This metric is essential not only for SEO but also for user experience, It is not helpful to wait for a website that requires a lot of time to display its information, this may also happen due to an increase in the amount of information.

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