Choosing the right keywords is one of the most crucial steps in your search engine optimization (SEO) campaign. Boosting site traffic is important, but attracting quality traffic should be your main focus. Finding the most appropriate keywords and keyword phrases can be a daunting task, but possible. In this article, I will give you step by step tips on how to choose the right keywords to compete.
Understand your goals
Before you decide on which keywords are right for your site, you need to clearly define your goals. For instance, do you want to increase traffic or boost revenue? Ensure that you are specific from the beginning on what you want to achieve from your keyword research campaign.
Identify your target audience
The first important step to finding the right keyword and keyword phrase for your website is by identifying your target audience. If you identify your target audience, then you are most likely to identify the words they will use to find your site. The best way to identify your target customer is by putting yourself in their shoes. Ask yourself “what would I type on the search engine for a certain product or service”. You will quickly identify the right keywords for your site if you start thinking like a customer.
Use keyword research tools
In addition to putting yourself in the customer’s shoes, you should also use keyword research tools to identify the right keywords that your target customers are using. The good thing about keyword research tools is that it gives you in-depth information about each keyword. Keyword research tools will show you detailed information about search volume, competition, how many researchers click on a result, and much more. The in-depth information that keyword research tools provide will help you make an informed decision when deciding on which keyword to use on your site. There are many keyword research tools on the market today. Choose one that is reliable, easy to use, and provides accurate information. Some of the most popular keyword research tools include:
- Google AdWords
- Google Analytics
- Moz keyword explorer
- Google trends
When choosing the right keywords to compete, you need to study what your competitors are doing. List down all your main competitors then go to their website and study the keywords that they are targeting. View their metatags and also read their content to identify the keyword used. Studying your competitor’s keywords and keywords phrases will give you an idea of what to target. It will also help to widen your list of keywords. Remember that not all keywords that your competitors use are suitable for you. So, only pick those that will help you stay ahead of the competition.
Monitor your results
Once you have chosen the right keywords and keyword phrases for your websites, it is crucial to monitor them to see if they are effective or not. Monitoring your results will help you know which keywords are performing well, which ones need modification and which ones should be abandoned. Knowing how your keywords are performing will help you channel your efforts on keywords that bring value and stop wasting your time on those that don’t.