Email marketing is a highly effective, low-cost way to get your marketing message across to current and potential customers. This depends mainly on your own valuable email list, so if you haven’t had a chance to build it before, it’s time for that.
The importance of email marketing
Despite the rise of social media, paid ad campaigns, and spam email campaigns (which is not a good strategy, by the way), email remains the most effective way to nurture potential customers and convert them into customers.
There are many reasons why email marketing is one of your top priorities:
- Everyone has an email
- An inexpensive tools
- Email is the number one communication channel in the world
- Conversions simply more and better via email
- Easy to measure
How to build email lists?
Whatever technologies you use, do not forget to specify the segment to which you direct your messages; Not all consumers have an interest in hearing your offer, so when you decide what to send, who to send to, and when, you go half the way.
Email has proven to be an effective tool in marketing, but if it targets a specific segment and not everyone. Remember, “building email lists is like building a community of people who share similar interests and have similar things in common.”
Some methods of getting subscribers
1- Submit content
Everyone is looking for more information that helps them solve their problems. Think about using e-mail to increase the number of subscribers, but on the condition that you provide them with what they want to know and what is related to them, and thus the trust between them and the commercial identity increases, which will be reflected in your product or service in the end.
Create a landing page that you can send the visits to, to convince the visitor to give you their email, and there should be no other option on the page.
3- Add Opt in
“Opting in”, which means someone wants to join something. In the world of marketing, it means that you have obtained the consent of the subscribers to write to them. Through it, you will get their e-mail address and their names, which helps make your message personal, but remember not to ask for more than that information so as not to burden them and thus do not complete the registration.
4-Use pop up
They are one of the most effective types of boxes that appear to the visitor, but they are annoying! And you should beware of this. You can set it to appear after the visitor reaches the half of the article or after the visitor spends half a minute on your site to reduce the inconvenience!
If you don’t have a noticeable form to subscribe, readers will leave without subscribing to your site.
5-Slide-ins or Slide-ups
It is located in the lower right corner of the screen, attracting attention but without disturbing the site user, so many site owners prefer that their sites contain it more than any other type.
6- Submit a coupon
Offer a coupon or lead magnet for emails.
Social media platforms can be a powerful assistant in building an email list. Try to publish your content on one of the platforms, and ask your followers to subscribe to the email list to get the exclusive offer that you provide to them so that you will expand your reach to more people.
Mistakes bloggers make when creating a mailing list:
- Not placing the participation form in the appropriate places.
- Not to present any gifts, whether it is a discount or an offer to people because people will not buy a product from someone they met for the first time.
- Most bloggers don’t offer something powerful enough, or they do, but trying to convince a visitor to buy the product can be exploitative or obviously exploitative.
- Also, there are those who request a lot of personal information.
- Not having a landing page.
Choosing a service for email marketing
Buying email lists might sound like a nice shortcut, but it isn’t and we don’t recommend it at all. We also don’t recommend adding email from people business cards you collect at conferences.
If you do not have explicit permission to send your emails to them, your emails are spam, and they do not serve your business anyway.
People who are not particularly subscribers to your email list, are not the ones who will buy from you! And sending anything to anyone is a waste of time and money.
What you need to start the right way is
1) Selection form
2) Email marketing service.
There are a lot of good email marketing tools out there;
Split and categorize your email list
Most marketing experts and most sites will tell you to build an email list, but what they don’t tell you is that your email list won’t be effective without proper classification.
What is an email list segmentation and classification?
Email List Segmentation As the name suggests is the process of dividing subscribers into smaller groups based on specific criteria, so you can send more personalized and relevant emails.
Instead of sending every email you have to your full email list, the label lets you send only specific emails to the subscribers you think will be most interested in that content leading to higher conversions.
Why do we divide or classify the list?
- Email open rates increased
- Increase your CTR
- And it reduces the rates of unsubscribing.
What metrics should you watch out for?
Everything in this existence always needs improvement. Therefore, monitoring the performance of your ad campaigns is essential to improving your submissions and ensuring the best results. Here are the most important metrics that you should always pay attention to:
This rate represents the audience that clicked on the links in the body of the text (the content). If you are trying to sell a product then click rate represents the number of people who read the email and went to the sale page.
The conversion rate represents the percentage of recipients who clicked on your link and took the action you want from them, which could be downloading some content, purchasing a product and registering for a course … etc.
The cancellation rate represents the number of users who have requested to be removed from your mailing list. For a good email marketing advertising campaign, a cancellation rate to be less than 1%.