Digital Marketing Books You Should Read in 2021

digital technology

The field of e-marketing is one of the fields that have a high demand from a large class of people, and the truth is that it is a wonderful and charming field that is able to put companies elsewhere.

If you learn the fundamentals of electronic marketing correctly and practice them consistently, this will put you in an excellent place in the job market, because it is one of the most important areas in the job market on the Internet.

1. INFLUENCE: THE PSYCHOLOGY OF PERSUASION BY ROBERT CIALDINI

This book is the parent and foundation of all persuasion books currently in any library. If you have any high ambitions to persuade people to take action like buying your product or service, then you need to read this book.

There is no doubt that you as a marketer have read or heard about some terms such as social proof and scarcity that relate in some way to economics. It was this book that propagated these concepts, and made them part of our understanding of how people are affected by what is said around them.

Robert B. Cialdini, the author of the book, has spent 35 years researching and scrutinizing psychology, and the reasons why people say yes and agree to make a decision.

He divided the principles of persuasion into six parts:

  • Reciprocation
  • Commitment and consistency
  • Social proof
  • Liking
  • Authority
  • Scarcity


They are simple concepts and may seem very intuitive to those outside of the marketing field, but don’t underestimate their power!

These ideas can be applied to all areas of marketing – from writing your ad to a visitor’s landing page, making marketing more effective throughout the entire funnel.

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Be Like Amazon: Even a Lemonade Stand Can Do It

This book has been written by a group of Amazon workers, Jeffrey Eisenberg, Bryan Eisenberg, Roy H. Williams. This book reviews the practices shared by many of the world’s most successful brands (such as Amazon -Kodak).

Perhaps the most prominent of these practices are the “four pillars” of Amazon as follows:

  • Focus on the customer.
  • continuous improvement.
  • Innovation culture.
  • Corporate agility.


The secret to naming the book is that it deals with a bunch of simple ideas – even a cart selling lemonade can follow. Demonstrating their ease of application – yet powerful. Using them correctly can help any company to expand quickly and make profits.

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Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Succes

Written by Sean Ellis (founder of Growhacker), this book is a classic of growth. Through it, you will learn the secrets behind many of the fastest-growing companies, as these companies believe that having a great product is not enough, but rather it is necessary to strive and develop other aspects to achieve growth.

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Everybody Writes

This book is a great introduction to content creation, it covers the basic steps for writing well and clearly and attracts customers. And it’s not just a writing guide, it contains everything from how you excel in performing your content marketing tasks, to how to make content compelling.

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Why We Buy: The Science of Shopping

In this book you will learn more about the world of shopping, including the many reasons why we really choose to buy products, whether those we need or want … as there is a difference between need, desire and demand as you will learn throughout the book.

The ideas in this book are divided into topics such as demographics, the influence of color, sound and touch, differences in culture, and the actual mechanisms of shopping itself.

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The one minute salesperson

one of the world’s best sellers. This book introduces you to a new school of thought in selling trends and skills that you can successfully use in today’s markets. This book is based on the expertise and depth of view effective advice provided to you by the most successful sales experts as well as senior managers in the fields of marketing and sales in more than a hundred major companies covering almost most industries

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conclusion

this list contains a very wonderful and unique book you can learn so much from them, and have skills that will help you achieve your goals.

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